D S.V. Srinivas Setter, Ellen et al, 1989, Remote Control: Television, Audience and Cultural Power, Routledge, London and New ' York. Srinivas, S.V., 1994, 'Roja in "Law and Order" State', Economic and Political Weekly, 29,20, May, pp. 1225-26. Vermorel, Fred and Judy, 1985, Starlust: The Secret Fantasies of Fans, W.H. Alien, London. INTERVIEWS (in Telugu) Allu Aravind: Madras, 23 January 1995. Ambati Venkateswara Rao: Vijayawada, 9 July 1995. Chiranjeevi: Madras, 22 January 1995; Hyderabad, 19/20 July 1995. Gogineni Naidu: Vijayawada, 25 July 1994. K. Jagadish: Vijayawada, 17 July 1995. K. Jarsaiah: Vijayawada, 19 July 1994. K. Satyanarayana: Vijayawada, 20 July 1994. M. Ramesh: Vijayawada, 20 July 1994. M. Suresh Babu: Vijayawada, 18 July 1994. P. Vijaylaxmi: Vijayawada, 20 July 1994. Ramu Yadav: Hyderabad, 14 July 1994. R. Swami Naidu: Hyderabad, 19 July 1995. Vijaya Bapineedu: Madras, 23 January 1995. Number 29