Studying Television Audiences
Gandy, Oscar H. 1990. "Tracking the Audience/ in John Downing et al. Questioning the Media: A Critical
Introduction. London and New Delhi: Sage. Hall, Stuart. 1973. "Encodin^Decoding in Television Discourse/ In Stuart Hall et al., eds. Culture, Media,
Language. London: Hutchinson.
————————. 1978. "Some Problems with the Ideology/Subject Couplet/ Ideology and Consciousness 3 (quoted in
106 Morley, 1992).
Hobson, Dorothy. 1982 'Crossroads': Drama of a Soap Opera. London: Methuen.
Kaplan, E. Ann. 1992. "Feminist Criticism and Television," in Robert C. Alien, ed. Channels of Discourse.
Katz, Elihu. 1959. "Mass Communication Research and the Study of Culture." Studies in Public Communication
2, pp. 1-6. Krishna, Prabha and Anita Dighe. 1990. Affirmation and Denial: Constructions of Femininity on Indian Television.
New Delhi: Sage. Kumar, Keval J. 1988. "Indian Families Watching Television." Paper presented to International Television
Studies Conference. London (July). Mankekar, Purnima. 1993a. "National Texts and Gendered Lives: an ethnography of television viewers in a
North Indian city." American Ethnologist 20(3), pp. 543-563.
—-_——.-—_. 1993b. "Television Tales and a Woman's Rage: A Nationalist Recasting of Draupadi's 'Disrobing'." Public Culture 5, pp. 469-492.
Marcus, George E., and Michael M.J. Fischer eds. 1986. Anthropology as Cultural Critique. Chicago: University of Chicago Press.
McQuail, Denis. 1991. "Reflections on the Uses and Gratifications Research," in Robert K. Avery and David Eason eds.. Critical Perspectives on Media and Society. New York and London: Guilford Press.
Melkote, Srinivas R. 1996. "Relative Impact of STAR TV and Doordarshan in India: an Audience-centered Case Study of Madras, India." Paper presented to the Participatory Communication Division, International Association for Mass Communication Research, Sydney, Australia.
Ministry of Information and Broadcasting. 1985. An Indian Personality for Television: Report of the Working Group on Software for Doordarshan (2 vols). New Delhi: Ministry of Information and Broadcasting, Government of India.
Mitra, Ananda. 1993. Television and Popular Culture in India: A Study of Mahabharat. New Delhi: Sage.
Modleski, Tania. 1986. Studies in Entertainment. Bloomington: Indiana University Press.
Monteiro, Anjali and K.P. Jayasankar. 1993. "The Spectator-Indian: An Exploratory Study of the Reception of News." Cultural Studies, 8:1.
Morley, David. 1980. The 'Nationwide' Audience. London: British Film Institute.
—————————. 1986. family Television. London: Comedia/Routledge.
————————-. 1992. Television, Audiences and Cultural Studies. London and New York: Routledge.
—-——-——-——. 1996. "The Geography of Television: Ethnography, Communications, and Community." in James
Hay, Lawrence Grossberg, and Ellen Wartella eds.. The Audience and its Landscape. Boulder, Co: Westview. Morley, David and Roger Silverstone. 1990. "Domestic Communications." Media, Culture and Society, 12:1. Pendakur, Manjunath. 1991. "A Political Economy of Television: State, Class, and Corporate Confluence in
India," in Gerald Sussman and John A. Lent eds.. Transnational Communications: Wiring the Third World.
Newbury Park: Sage. Prasad, Madhava. 1995. "Teaching Capitalism as a Native Language." Paper presented at the Seminar on
English Studies in the 90s: New Directions. University of Hyderabad. Press, Andrea. 1990. "Class, Gender and the Female Viewer: Women's Responses to 'Dynasty'." In Mary Ellen
Brown ed.. Television and Women's Culture. London: Sage. Smythe, Dallas. 1977. "Communication: A Blindspot of Western Marxism." Canadian Journal of Political and
Social Theory, 1:3. Willemen, Paul. 1978. "Notes on Subjectivity." Screen T9:l.
Journal of Arts & Ideas