Journal of Arts & Ideas, no. 32-33 (April 1999) p. 129.


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M. Madhava Prasad

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French,-David and Michael Richards eds. 1996. Contemporary Television: Eastern Perspectives. New Delhi: Sage. Joyrich, Lynne. 1996. Re-viewing Reception: Television, Gender, and Postmodern Culture. Bloomington: Indiana UP. Mody, Bella. 1988. "The Commercialization of TV in India: A Research Agenda for Cross-Country Comparisons." (October). Paper submitted to ICA's Inter^Cultural and Development Communication Division (Development Sub-Division). 129 Sebstrup, Preben and Anura Goonasekara. 1994. TV Transnationalization: Europe and Asia. Unesco Publishing. Singh, Sujala. 1995. "The Epic (On) Tube: Plumbing the Depths of History. A Paradigm for Viewing the TV Serialization of the Mahabharata." Quarterly Review of Film and Video, 16:1, pp. 77-101.

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